Benjamin Franklin’s Business Secret

Hello human,

It states that if you want to get someone to like you, you should ask him or her to do you a favor.

This strategy works because humans hate cognitive dissonance: we can’t stand a mismatch between our actions and thoughts.

So if we find ourselves helping someone out, we’ll unconsciously adjust our feelings for them.

📚 For example: 

If you’re in a business and want to build relationships with customers, try asking them to do you a favor instead of trying to suck up to them.

Ask them for their opinions on something or even ask them to do something small for you, like help find a specific item in the store.

Try the “Ben Franklin effect” to build relationships with customers.

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