Why do people want to feel unique?

Hello human

💡Have you heard of the concept of need for uniqueness?

It is the idea that people seek out products and services that they perceive to be unique, so as to differentiate and express their individual identity.

📚 For example:

A customer may choose to have a custom tailored suit made, instead of buying a generic off-the-rack version. This decision expresses the customer's desire for a unique item and is often driven by a desire to stand out from the crowd.

Another example would be a customer opting for a one-of-a-kind boutique handbag that is more expensive than the mass-produced options found at the mall.

By understanding this need for uniqueness, you can make your products look more “exclusive” and increase your prices.

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