Double Your Profits with 'Kinda-Like Bridges'!

Hello human,

Ever found it difficult to explain your product or service to someone? 

You're not alone!

The solution lies in a simple yet powerful concept called the "kinda-like bridge"

Imagine this situation:

Someone is at an event, eager to share their software product with a prospect.

The guy starts his pitch by explaining the various APIs and frameworks used.

Leaving the prospect confused and disinterested.

Sounds familiar, right?

The "kinda-like bridge" is the secret weapon to avoid this.

It's all about finding relatable analogies that help explain complex ideas in a way the audience can easily understand.

If you want to sell a mobile payment app, you can say “It's kinda like having a digital wallet."

If you want to sell a ketone drink.

Instead of getting lost in the science of ketones, say:

"It's kinda like a million motivational speakers running through your body."

Now that's an image that sticks!

When sharing a story or product, always be conscious of potential jargon pitfalls.

As soon as a technical term is encountered, take a step back and say, "It's kinda like..." Then, connect the concept to something familiar and relatable.

Happy bridging!

Email written by Tugan.ai V2