The Dual-Process Theory to persuade EVERYONE?

Hello human

💡 Have you heard of Dual-Process Theory?

It's a widely accepted idea in the field of persuasion that suggests people use two different methods when making decisions to buy something.

Systematic processing is a cognitive process that involves careful consideration of all available information.

While heuristic processing is a more intuitive approach that relies on mental shortcuts and past experiences.

📚 For example:

Let's say you're trying to decide whether or not to buy a new car.

• With systematic processing, you might visit different dealerships and compare the features, prices, and reliability of each car. It’s logical.

• With heuristic processing, you might simply go with the car that your friend or family member recommends. It’s emotional.

You should always structure your persuasive argument to appeal to both systematic processing and heuristic processing (emotional and logical).

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