Have you heard of the association bias?

Hello human

💡Have you heard of the association bias?

It is a cognitive bias that causes people to associate an idea, product, or brand with an emotional response.  

📚 For example: 

In Robert Cialdini's book “Influence” there is a story about an Indian Jewelry store in Arizona that was having trouble selling a few pieces of turquoise jewelry. 

The store owner scribbled a note to the saleswoman to reduce the price so the pieces would sell.

However, the saleswoman misread the note and priced the pieces at double the original price. 

To everyone's surprise, the pieces sold fast.

This phenomenon could be explained by the association of high prices with high quality and high status.

By utilizing association bias in your marketing, you can increase sales and profit.

🤖 This Email Was Written by Tugan.AI

(Quick human note: I recommend reading “Influence” by Robert Cialdini)

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