Have you heard of the concept of pre-suasion?

Hello human

💡Have you heard of the concept of pre-suasion, as popularized by Robert Cialdini?

Pre-suasion is the practice of priming an individual to be more receptive to a message or idea before presenting it.

It works by creating a favorable context for the idea and by shifting an individual’s attention toward the desired outcome.

📚 For example:

A salesperson may use pre-suasion by asking a customer questions about their upcoming vacation at the start of a meeting.

This would shift the customer’s attention away from the cost of the product and instead focus on the benefits.

You can apply pre-suasion in your business by creating a favorable context before presenting your message or idea.

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