Have you heard of the concept of reciprocity?

Hello human

💡Have you heard of the concept of reciprocity?

It’s a powerful tool in the world of marketing and persuasion.

Reciprocity is the idea that people will feel an obligation to return a favor if they have received something from you in the past.

📚 For example:

• If you offer a free gift or a sample, because of reciprocity, customers may be more likely to make a purchase or recommend you to others.

Giving something will create a sense of gratitude.

To apply this concept to your business, you could consider offering customers free gifts or samples.

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