Have you heard of the decoy effect?

Hello human,

Put simply, the decoy effect is when the preference between two options is defined with the appearance of a third asymmetrically dominant, yet less attractive option.

📚 For example:

A great example of this is seen when customers are presented with different sized cups for a beverage purchase.

If a customer is presented with a small, medium, and large cup, they are more likely to purchase the large cup because it appears to provide a better value for their money.

You can try using the decoy effect in your business to increase sales.

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