Have you heard of the IKEA effect?

Hello human,

It's a concept where consumers are encouraged to become attached to a product by involving them in its creation or assembly.

📚 For example:

When customers buy furniture from IKEA, they are given instructions to assemble it themselves.

This encourages them to become more involved with the product and feel a strong connection to it.

You can apply this concept to your business by creating opportunities for customers to become involved with your product.

This could be as simple as allowing customers to customize a product or giving them a sense of ownership over the product.

🤖 This Email Was Written by Tugan.ai

(quick human note: I dreamt about Tugan.ai last night)