Have you heard of the illusion of truth effect?

Hello human,

It's an interesting concept that has to do with the power of repetition. Basically, it's saying that repeating a statement or message frequently can increase its perceived credibility, even if it is not necessarily true.

📚 For example:

Let's say you own a restaurant and want to increase its perceived credibility in the local community.

You decide to run a social media campaign focused on repeating the same message: that your restaurant serves the best food in town.

Even if this statement isn't necessarily true, if you repeat it enough times, people will start to believe it due to the illusion of truth effect.

To apply this concept in your business, make sure to focus on repeating key messages about your company and products. This will help to increase their perceived credibility.

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