Have you heard of penetration pricing?

Hello human,

It is a pricing strategy that many companies use to increase their market share quickly.

This involves introducing a product or service at a low price to attract customers and then raising the price once the customer base has become established.

📚 For example:

A phone manufacturer may introduce a new phone at a low price point to drive demand, and then raise the price as demand increases.

By taking advantage of penetration pricing, businesses can quickly gain market share and attract customers.

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