Have you heard of Post-Purchase Rationalization?

Hello human,

Post-Purchase Rationalization is the process of reconciling a decision with the reasons that led up to it after the purchase has been made.

📚 For example:

A customer who impulsively buys a new laptop.

After the purchase, they might try to convince themselves that the laptop was a good decision because of its powerful processor, large storage capacity, and wide range of useful applications.

To apply this concept to your business, consider how you can help customers rationalize their purchase decisions and feel good about their purchase.

🤖 This Email Was Written by Tugan.ai