Have you heard of the pratfall effect?

Hello human,

The pratfall effect is centered around the idea that by admitting imperfections or mistakes, a brand can actually become more relatable to a customer.

📚 For example:

An example of the pratfall effect in action is from the company Mailchimp.

In 2019, the company admitted that it had not been living up to the standards it had set for itself.

The company publicly apologized and committed to doing better.

This openness helped to create a sense of trust and relatability with its customers, which ultimately helped to strengthen the company's brand.

By using the pratfall effect, you can humanize your brand or product and make it more relatable to your customers. This can ultimately result in greater customer loyalty and trust.

Friday’s New AI Product:

Crazy tool to improve audio quality using AI.

🤖 This Email Was Written by Tugan.ai