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Use Nike storytelling in your business
Hello human,
Have you heard of the hero's journey storytelling?
It is a narrative structure that follows a hero's journey from their initial state of dissatisfaction, to their quest for transformation and ultimate resolution.
📚 For example:
The story of Nike.
After a period of stagnation, Nike reinvented itself with a new marketing campaign that featured an inspiring story of athletes overcoming adversity to reach their goals.
By using the hero's journey storytelling, you can create a narrative that resonates with your target audience and helps you to create a powerful emotional connection with them.
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